Shani Syphrett is a brand strategist, experience marketer, and writer helping to build the next generation of brands and highlight women of color in leadership and innovation.
Shani Syphrett is an accomplished brand strategist and expert on experience marketing for consumer product, tech, and service brands. Her experience includes campaigns and strategies for Fortune 500 companies like McDonald’s, Microsoft, Samsung, Nike, Gap, L’Oreal, Dr Pepper Snapple Group, and Ford Motor Company and industry-disrupting competitors like Vevo and Zappos. With a deep passion for value-driven commerce and experimentation, she is currently the Head of Marketing & Brand at Beam, a venture-backed startup at the intersection of retail and social impact.
Though she believes in #BlackGirlMagic, Shani doesn't believe women of color should have to be unicorns. So she actively works to showcase the voices of her peers. Currently, she writes a column for Forbes.com featuring the stories of Black women at the intersection of innovation and leadership and curates #TheWhatsHerName (launching January 2018) a digital publication on branding and advertising from the perspective of women of color. She also incubates community-building and culture-shifting ideas for women of color through her creative lab, Jamila Studio.
As a consultant and workshop leader, she's taught classes in branding, creative business models, and bootstrapped marketing for incubators, community orgs, and companies like Miami Ad School, the Made in NY Media Center by IFP, New INC at the New Museum, the New Women Space, and the Creative Collective NYC. She also mentors a student-led marketing agency at Long Island University's Center for Entrepreneurship and Innovation.
Shani studied biology and psychology at the University of Pennsylvania and interior architecture at the Boston Architectural College. She lives in Brooklyn, New York with her fiancé and enjoys traveling, spontaneous dance breaks, making recipes from Pinterest, and checking Beyonce's Instagram.