Shani Syphrett is a marketer, brand strategist, and writer helping to build the next generation of innovative brands.
Shani Syphrett is making marketing more accessible for women of color. Her mission is three-fold—consulting, hiring, and representation—and is the driving force in her professional journey. She is the Head of Marketing and Brand for Beam, a social impact app that allows users to donate part of their everyday purchases to impact social issues they care about. She is also the Founder and Client Solutions Lead at Jamila Studio, a boutique marketing agency and design studio that connects marketers to multicultural millennial women and builds brands for women of color founders through strategy, design, and content. Jamila Studio has worked with consumer brands and media companies like Marc Jacobs, Essence Magazine, Eden BodyWorks, and Ascena Retail Group to create insights-driven positioning strategies and marketing campaigns that speak to women of color in ways that connect to their unique cultural, lifestyle, and entrepreneurial perspectives.
Though she believes in #BlackGirlMagic, Shani doesn't believe women of color should have to be unicorns. So she actively works to showcase the voices of her peers. Currently, she writes a column for Forbes.com featuring the stories of Black women at the intersection of innovation and leadership and curates #TheWhatsHerName (launching January 2018) a digital publication on branding and advertising from the perspective of women of color.
As a consultant and workshop leader, she's taught classes in branding, creative business models, and bootstrapped marketing for incubators, community orgs, and companies like the Made in NY Media Center by IFP, New INC at the New Museum, the New Women Space, and the Creative Collective NYC. She also mentors a student-led marketing agency at Long Island University's Center for Entrepreneurship and Innovation.
Shani studied biology and psychology at the University of Pennsylvania and interior architecture at the Boston Architectural College. Before venturing out on her own, she worked in agencies and in-house for brands like Samsung, Nike, Maybelline, Google, Vevo, Mazda, Refinery29, Mattel, Zappos, AB InBev, HGTV, The Gap, Food Bank for NYC, Victoria's Secret, and MetLife.
Shani lives in Brooklyn, New York and enjoys traveling, spontaneous dance breaks, making recipes from Pinterest, and checking Beyonce's Instagram.